Italians optimistic about Russian sales

Moscow’s Obuv’ Mir Koži Show is popular with Italian shoemakers.

There is considerable interest from Italian shoemakers in targeting the Russian market, according to the Italian national footwear manufacturers’ association, ANCI. A number of high-end producers from Italy have announced their intention to join sales events in and around Russia during 2013.

Ronny Bigioni, coordinator of ANCI’s Russian branch, has stated that Italian shoe brands are aiming to sell more in Russia, as well as in Kazakhstan and Ukraine, because recent export figures and previous exhibitions have been positive.

“The excellence of Italian footwear is managing to hold its ground despite the crisis that has been afflicting our markets for a long time now,” said Mr Bigioni.

Italian brands have a strong presence at Moscow’s twice-yearly Obuv’ Mir Koži exhibition in Moscow, in addition to specific Italian footwear sales events in Almaty and Kiev. Over 200 Italian companies showcased their footwear in the October edition of Obuv’ Mir Koži.

Export of Italian shoes to Russia grew in the first six months of 2012 by 15.1 per cent and to Kazakhstan by 22.3 per cent, compared to the first half of 2011.

Publishing Data

This article was originally published on page 2 of the February 2013 issue of SATRA Bulletin.

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