Geox buys rights to Diadora in China

In 2009, the founder of the Geox footwear group, Mario Moretti Polegato, acquired the Diadora sports brand through a holding company called LIR. Now, Geox has bought the rights to trade under the Diadora sports brand in China, Hong Kong and Macao, from Hong Kong-based Win Hanverky in a deal reportedly worth more than $9 million. LIR is said to have expressed an interest in expanding the brand internationally, and particularly in China.

Photograph shows Geox founder Mario Moretti Polegato, who has acquired the rights to trade under the Diadora brand in much of Greater China.

Publishing Data

This article was originally published on page 6 of the September 2013 issue of SATRA Bulletin.

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