Dickies puts its name on local club’s shirts

Stoke Rovers FC now play in Dickies sponsored kit

International workwear Manufacturer Williamson-Dickie – more commonly referred to simply as ‘Dickies’, after its brand – is supporting an English village football team by kitting it out. Stoke Rovers – located close to Dickies’ UK branch in Somerset – was originally formed in 1899 and is one of the oldest clubs in the county’s central region.

“Dickies was an ideal choice for us as a sponsor as our team is formed from Dickies customers – electricians, welders, mechanics, builders, plumbers and those working in farming, said Club Manager, Steve Brett. “With a new kit, we hope to inspire ourselves to gain promotion and into cup-winning form.”

Stoke Rovers prides itself on its charity work, having recently raised funds for a local two-year-old child who is suffering from a severe neurodevelopmental disorder, and also helping to build a new sports pavilion for the village.

Maurice Morton, sales and marketing director at Dickies, remarked: “Supporting the local football team is something we take pride in. We are happy to be able to help and support such a worthy cause.”

Founded in 1918, the company’s head office is in Fort Worth, Texas. It produces a wide range of work-related clothing and accessories, including boots, shoes, trainers, wellingtons, insoles and overshoes.

Publishing Data

This article was originally published on page 7 of the December 2013 issue of SATRA Bulletin.

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