Rocky Brands acquires casual range

Rocky Brands hopes to use its new acquisition to penetrate the casual footwear market.

Rocky Brands Inc has signed a definitive asset purchase agreement with Kommonwealth Inc to acquire a number of assets, including lifestyle footwear brand Creative Recreation. The total purchase price is expected to be approximately $11 million, subject to a working capital adjustment.

According to Rocky Brands’ President and Chief Executive Officer, David Sharp, the combination of Rocky’s operating platform and access to capital and Creative Recreation’s design expertise is intended to strategically expand the latter company’s domestic and overseas business while providing penetration into the casual shoe market.

Publishing Data

This article was originally published on page 6 of the January 2014 issue of SATRA Bulletin.

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