The SATRA logo: a powerful asset

The ‘Member of SATRA’ logo is a strong international symbol. How, though, should it be used?

SATRA member organisations are part of a dynamic community. The ‘Member of SATRA’ logo is recognised and respected around the world as an indication that a company which is entitled to display this sign takes pride in the quality of its work processes and products.

Member companies are encouraged to use the Member of SATRA logo on their websites, letterheads, business cards and advertisements. However, the logo is an integral part of our corporate identity, so it is essential that SATRA’s guidelines on how this graphic is used are followed explicitly. Design guidelines are set out in the members only area of the SATRA website under ‘SATRA members logo download’.

Technical guidelines

High and low resolution versions of the logo are provided for download, and these cater for a diverse range of situations. Logo design and structure must not be altered in any way. For example, the text font is Eras, and this must not be changed nor proportioned differently. Generally, the high resolution file should be used for print projects, while the low resolution file should be used for web projects.

The high resolution file is offered as a vector postscript (.EPS) file with a transparent background. The low resolution file is in bitmap format (.PNG) with a transparent background.

The low resolution file should not be manually resized. Users of some older software may encounter problems using .PNG files with alpha transparency. Please contact us if you require a file in a different format or size.

Logo prints

SATRA offers adhesive prints of the logo for your display stands and company reception areas. Again, please contact us if you need a supply of these prints, or more advice on use of the Member of SATRA logo. SATRA Gold and Silver Members can obtain the appropriate window stickers and digital logo files on request.

Publishing Data

This article was originally published on page 40 of the July/August 2014 issue of SATRA Bulletin.

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