John Lobb creates artistic director role

Paula Gerbase is initially to work on John Lobb’s a/w 2015 collection.

Luxury English footwear manufacturer John Lobb has appointed designer Paula Gerbase as its new artistic director. Ms Gerbase is based in London and studied at Central Saint Martins University of the Arts before working with a number of Savile Row tailors, including Hardy Amies and Kilgour. Her first task at John Lobb will be to work on the autumn/winter 2015 collection which will be showcased in January of next year.

In this newly-created position, Ms Gerbase will be responsible for all the company’s collections, ready-to-wear footwear, bespoke shoes and accessories, as well as the brand’s creative development. She will report directly to John Lobb’s chief executive, Renaud Paul-Dauphin.

Founded in 1866, John Lobb specialises in handmade shoes and boots for men and was acquired in 1976 by the Hermès Group. The brand has 20 stores, including flagships in London, Paris, New York, Tokyo, Hong Kong and Shanghai.

“Within the Hermès group and at John Lobb, we approached the decision to appoint an artistic director with earnest intent,” said Mr Paul-Dauphin. “We wish to bring a modern vision to the brand, whilst respecting its intrinsic values of craftsmanship.”

Publishing Data

This article was originally published on page 3 of the July/August 2014 issue of SATRA Bulletin.

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