Brown Shoe sells online platform

Chief executive Diane Sullivan is concentrating on the development of Famous.com

Brown Shoe Company has sold its Shoes.com ecommerce site to Canadian online retailer SHOEme. This acquisition is part of SHOEme’s rapid expansion, according to its chief executive, Roger Hardy.

“Since 2000, Shoes.com has helped us greatly advance our ecommerce efforts at a pace ahead of the industry and has also served as the platform for many of our branded wholesale ecommerce sites, including Naturalizer.com, SamEdelman.com and ViaSpiga.com," said Diane Sullivan, chief executive, president and chairman of Brown Shoe Company. “While Shoes.com has been a beneficial part of our company, we believe now is the right time to focus our attention on Famous.com and our branded wholesale ecommerce sites, as we continue to expand and invest in more strategic omni-channel, online and mobile efforts.”

Publishing Data

This article was originally published on page 4 of the February 2015 issue of SATRA Bulletin.

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