Holster branches out with overseas stores

Holster’s collection of jelly shoes will now be sold from the company’s branded stores outside Australia.

Australian jelly footwear brand Holster has stepped into new international markets this year, opening stores in the Middle East and South Africa. Holster's first international store opened in January in Dubai at the Atlantis Resort, home to one of the emirate’s largest water parks. Three Holster stores are planned for South Africa in 2015, in partnership with a local licensee. The first started trading in June in the city of Johannesburg.

Headquartered in Noosa, on Australia’s Queensland coast, Holster was founded by Ben Nothling and Natalie Miller in 2001. A few years later, they were approached by a UK distributor interested in shipping their footwear, and Holster became an international supplier. The company currently has one retail store in Australia, alongside its head office and warehouse. Its products are also stocked in more than 2,400 department stores and boutiques worldwide, including Harrods, Harvey Nichols and Selfridges in the UK. Holster recently reported a 25 per cent year-on-year increase in sales.

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This article was originally published on page 3 of the October 2015 issue of SATRA Bulletin.

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