Tata International realigns exports

Indian producer Tata International Ltd is reported to be shifting a proportion of its footwear export business from Europe to the USA and other countries due to the European recession. Currently, some 85 per cent of its footwear exports are shipped to Europe, with the rest being sold in the USA and markets in the southern hemisphere. However, the company is expected to decrease the European figure to 75 per cent and boost exports to the USA and countries like Australia and South Africa to 25 per cent, said Mr N Mohan, Tata International’s global business head for footwear and garments.

"For us, an ideal mix would be 60 per cent exports to Europe, around 30-35 per cent to US and the rest to countries like Australia and South Africa, and the shifting process will be happening over a period of time," he remarked. This change is expected during the next two to three years.

At present, close to 98 per cent of Tata International’s footwear production is exported. However, the company is now investigating a number of opportunities within the developing market in India, and plans to have a complete footwear product range available to service the domestic market within the next 18 months.

Photograph above shows Mr N Mohan, who announced the change in Tata International’s export strategy.

Publishing Data

This article was originally published on page 2 of the March 2016 issue of SATRA Bulletin.

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