China’s emerging child shoe trends revealed

The children’s shoe market in China is forecast to be worth over £7 billion.

A recent report on the children’s footwear market in China is said to provide details of the key trends that are expected to affect the children’s footwear market in China up to 2019. This particular segment is expected to be worth in excess of £7.09 billion ($11 billion) by that year, growing at a compound annual growth rate (CAGR) of more than 11 per cent. The annual per-capita shoe consumption in China is considerably less than the USA and parts of Europe, so the analysts behind the research believe that the potential market for footwear in China is ‘considerable’. The main emerging trends that influencing the children's footwear market in China are said to be i) the growing levels of e-commerce in China – the total online retail market is expected to grow in excess of 24 per cent CAGR during the forecast period, ii) an increasing demand for leather footwear – for children’s shoes as well as formal footwear, iii) increasing
areas of retail space – retailers are exploring multichannel solutions such as click-and-collect stores and pop-up shops, iv) technological innovations – such as mobile tracking apps, and
v) a growing preference for American and European brands.

Publishing Data

This article was originally published on page 3 of the April 2016 issue of SATRA Bulletin.

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