Kids' Yeezy Boosts 'sell out in two hours'

Kanye West's shoe designs for children are also in great demand.

Within two hours of going on sale online, the adidas Yeezy Boost 350 for infants and toddlers sold out. As with all releases for this style designed by recording artist, songwriter, record producer and fashion designer Kanye West, customers were placed into a virtual queue on the company’s website and randomly given access to the product page in order to purchase the footwear.

The new shoes were available in the 'Turtledove' and 'Pirate Black' colourways – both of which had also been released for adults – and priced at $130. Limited stocks of the shoes were also carried by selected retailers around the world, most of which offered customers the opportunity to buy a pair through a raffle system. Many pairs quickly appeared for sale on eBay, with some reportedly listed for more than $500.

Publishing Data

This article was originally published on page 2 of the October 2016 issue of SATRA Bulletin.

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