New president for Under Armour North America

During the time that Jason LaRose oversaw e-commerce, Under Armour’s online sales rose by over 71 per cent.

Sports apparel producer Under Armour has named Jason LaRose as its new president for North America. He will succeed Matthew Mirchin, who will become a strategic advisor on global revenue to the company. Mr LaRose joined Under Armour in 2013 to head its global e-commerce section, and became senior vice-president of digital revenue two years later. During the time that he has led his current department, online sales have reportedly grown by 71.6 per cent to an estimated $377.5 million, up from $220 million in 2013. Prior to joining Under Armour, Mr LaRose spent two years as senior vice president of e-commerce at apparel retailer Express Inc and nearly five years as a vice president at Sears Holdings Corp.

Publishing Data

This article was originally published on page 6 of the November 2016 issue of SATRA Bulletin.

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