UK women buying more trainers than heels

Almost 40 per cent of female shoppers in the UK chose trainers.

While high-heeled shoes are still found in the typical woman’s wardrobe, 'athletic' footwear is becoming more popular with shoppers in the UK, according to a recent report from an international market research specialist. It reveals that 37 per cent of UK women who bought footwear in the year to May 2016 chose trainers (sneakers), compared to 33 per cent who purchased heeled shoes. In the same period to May 2015, equal numbers of women (35 per cent) had bought trainers and heels.

Consumers between the ages of 35 and 44 are driving this trend towards sporty shoes. Some 48 per cent of women in this age group purchased trainers in the past year, compared to 30 per cent who bought high heels. For women of all ages, flat shoes (such as pumps) are still most popular (purchased by 51 per cent of shoppers), with flat boots (30 per cent) and flat sandals (25 per cent) following in fourth and fifth places after trainers and heels

Publishing Data

This article was originally published on page 6 of the November 2016 issue of SATRA Bulletin.

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