Positive results for Micam show

Nearly 45,000 visitors attended the three-day fair in Milan.

The 82nd edition of Micam, held in the Italian city of Milan in September, registered a 5.2 per cent increase in visitors over the three days of the exhibition. Some 44,668 visitors attended the three-day fair according to the organisers, who stated that 'the event showed important signs of growth, despite a complex economic situation in the footwear sector'.

"Unfortunately, the market continues to suffer and domestic demand continues to shrink, but the increase in attendance of Italian buyers gives hope for a turnaround," commented Annarita Pilotti, president of the Italian footwear manufacturers association, Assocalzaturifici. According to Ms Pilotti, the fair had a good response from others Europeans. Post-show figures reported a 27 per cent increase in visitors from Germany – the largest group visiting from another European country. There was also a boost in Asian visitors, with South Korean delegates up by 37 per cent and the number of visitors from China increasing by 30 per cent.

Publishing Data

This article was originally published on page 4 of the November 2016 issue of SATRA Bulletin.

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