Columbia starts new 'directors of toughness' trial

Columbia directors of toughness trial the company's products in extreme conditions and harsh terrains.

US sportswear producer Columbia has been searching for what it terms 'die-hard adventurers' – called 'directors of toughness' – to 'answer the call of the wild in the most epic assignment for anyone who lives and breathes adventure'. This new project follows the success of last year's 'directors of toughness' – Lauren Steele and Zach Doleac – who spent six months testing Columbia’s products in such countries as Chile, Costa Rica, Ecuador, Japan and Uganda.

In the new programme which has just commenced, two people have been selected to trial the company’s footwear, apparel, outerwear and equipment in extreme and unpredictable weather conditions and harsh terrains. They will spend nine months travelling the world to challenging locations while posting their experiences and supporting photographs on social media, in collaboration with in-house production staff and external media partnerships.

According to the job description posted on Columbia's website, the successful applicants are to be skilled at skiing or snowboarding, 'pros' at balancing gear and navigating trails of varying degrees, adept at pushing through a long, hard day, subsisting on trails snacks and the occasional wild berry and prefer sleeping under the stars to room service.

Publishing Data

This article was originally published on page of the November 2016 issue of SATRA Bulletin.

Other articles from this issue »

---