PUMA revenue growth thanks to 'Innovative products'

The company's footwear reportedly sold well during the third quarter.

Sportswear producer PUMA sold products to the value of $1.1 billion in the third quarter of 2016, representing a 10.8 per cent increase over the same period in 2015. The company is said to be taking advantage of 'innovative products and renewed appeal' to boost its revenue.

According to PUMA's parent company Kering, footwear ‘performed particularly well’, with a 17 per cent increase in sales, compared to the 10 per cent growth achieved from the sale of apparel. PUMA achieved double-digit growth across all geographic regions, except Japan. Sales figures revealed strong performance in Europe and the Americas, as well as what has been termed 'sustained expansion' in China.

PUMA distributes its products in over 120 countries and employs more than 10,000 members of staff worldwide.

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This article was originally published on page 2 of the December 2016 issue of SATRA Bulletin.

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