Crocs plans India retail boost

According to online retailer Amazon, sales of Crocs footwear grew by some 1,500 per cent in the UK after photographs of the Duke and Duchess of Cambridge's three-year-old son Prince George wearing a pair were published. No doubt hoping for similar success in the Indian market, the US-based company reportedly intends to set up 55 more company-owned outlets and 450 multi-brand retail points in that country. Crocs currently operates some 1,000 outlets in India, including 35 company-owned stores and a number of e-commerce alliances.

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This article was originally published on page 4 of the January 2017 issue of SATRA Bulletin.

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