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Dr Martens announces expansion plans

The company reported substantial retail sales growth during 2016.

UK footwear company Dr Martens is reportedly planning to open 100 new stores and in-store shops during the next five years. The company is said to be aiming to restructure its wholesale and export channels, while pushing for an increase in its direct-to-consumer retail operations – evidenced by the 24.3 per cent growth to £160.2 million ($196.6 million) in physical and online direct-to-consumer retail sales during 2016.

"As part of our strategy we identified the need to expand and upgrade our direct relationship with consumers at point of purchase," said chief executive Steve Murray.

Almost 80 per cent of the company’s revenue is derived from outside the UK, with 19 per cent coming from Asia.

Publishing Data

This article was originally published on page 2 of the February 2017 issue of SATRA Bulletin.

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