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US men’s spend on shoes now close to women’s total

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According to recent research, males in the USA spent a total of $26.2 billion on footwear last year – an increase of $2.4 billion since 2014. While women still spent more on footwear (some $30 billion), the gap is closing.

“Women's business is more mature and slowing down, and brands are looking to men now,” said Beth Goldstein, footwear analyst for market research firm NPD Group. “For men, things like shoes are no longer secondary,” she added.

The value of men’s footwear sales in the USA were reported to have grown by 27 per cent between 2011 and 2016, while women's shoe purchases increased by 21 per cent. Suggestions for the boost in sales of men’s footwear include a relaxed workplace dress code, a growing interest in fashion and the ongoing development of ‘athleisure’ shoes.

Publishing Data

This article was originally published on page 3 of the June 2017 issue of SATRA Bulletin.

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