Columbia reports record sales

Annual sales of Columbia footwear grew by 5 per cent.

US-based sportswear producer Columbia has reported sales of $2.47 billion (£1.73 billion) for 2017. This represents a 4 per cent growth over the previous year’s figures and is a record annual performance. While Columbia’s net sales of apparel, accessories and equipment increased by 3 per cent to $1.93 billion (£1.39 billion), sales of footwear were boosted by 5 per cent to $538.1 million (£388.7 million).

A strong fourth quarter of 2017 significantly contributed to the annual figure, with sales increasing by 8 per cent year-on-year for the last three months of the year, to a total of $776 million (£559.7 million). This was also a company record for an individual sales quarter.

Columbia president and chief executive Tim Boyle expressed his satisfaction at reporting ‘better than expected fourth quarter results’, adding that growth continued in Europe and North America, as well as with distributor partners around the world. According to Mr Boyle, the company is expecting to see continued growth in revenue and earnings during 2018, with revenue being forecast to grow by up to 7.5 per cent. Founded in 1938, Columbia is headquartered in Cedar Mill, Oregon, and manufactures and distributes outerwear, sportswear and footwear.

Publishing Data

This article was originally published on page 2 of the April 2018 issue of SATRA Bulletin.

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