Under Armour 'confident about future'

Under Armour's founder and chief executive Kevin Plank is looking to implement a number of business changes.

Sales of products from sportswear specialist Under Armour for the first half of 2018 rose by 6.8 per cent compared to the same period in 2017, totalling more than $2.3 billion (£1.8 billion). Founder and chief executive Kevin Plank said that several business aspects provided confidence for future growth. For example, Under Armour products will now come to market in 16 months – five months sooner than the current lead time. This has reportedly been achieved through ‘supply chain initiatives’ and ‘overall process efficiency’, and the number of products the company manufactures and sells has also been reduced. Mr Plank has particularly highlighted basketball, running and training as the areas offering the best potential for growth.

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This article was originally published on page 3 of the September 2018 issue of SATRA Bulletin.

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