Deichmann expands into MENA region

The company currently operates around 4,000 stores in 26 countries.

Footwear retailer Deichmann has entered into a long-term partnership with Azadea Group in order to gain a foothold in the Middle East and North Africa (MENA) market – the first time that it will be working with a franchise partner. The first Deichmann branded store on the Arabian Peninsula is scheduled to open in Dubai in 2019.

“We are aiming for further growth and keen to open up new markets,” said Heinrich Deichmann, chairman of the Deichmann board of directors. “Having opened stores in France and Belgium last year, we are now represented in almost every country in Europe. So it is time for us to develop further growth markets.”

Deichmann – reportedly the largest shoe retailer in Europe – is already present in 26 countries around the world. During the 2017 fiscal year, the company sold over 176 million pairs of shoes from some 4,000 stores and through its online presence.

Retail specialist Azadea has been operating across the MENA region for the past four decades, and currently operates international franchise concepts in such sectors as beauty and cosmetics, fashion and accessories, food and beverages, home furnishings, multimedia and sporting goods.

Publishing Data

This article was originally published on page 3 of the November 2018 issue of SATRA Bulletin.

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