Hotter rolls out 3D foot scanning tech

The company's Footprint technology machines are to be installed in 32 of its stores around the UK.

Tailored comfort shoe specialist Hotter is rolling out three-dimensional (3D) foot scanning machines across the UK as part of its precision shoe fitting service. The company has invested £500,000 in ‘Hotter Footprint’ technology which is said to not only measure feet but also deliver bespoke shoe fitting recommendations. Machines will be installed in 32 Hotter stores around the country and the company intends to take them on a roadshow across the UK in its purpose-designed Comfort Lab.

“We recently commissioned a survey by OnePoll which revealed that three-quarters of adults have not had their feet measured in the last decade,” commented chief executive Ian Watson. “Our 3D Hotter Footprint scanners measure feet in five seconds, so we’re on a mission to measure the nation’s feet and find them shoes that fit. These machines allow our customers to visualise their foot profile within a pair of our shoes – they can adjust and adapt the recommendation based on truly personal information about what comfort means to them.”
Hotter has stated that 81 per cent of users who were offered the pilot scheme said their perception of the company’s fitting experience improved after using the service. Conversion rates were also significantly enhanced.

“Hotter Footprint is supporting our drive to digitalisation and will help us deliver a personal and curated experience for our customers,” added Mr Watson. “The scanners are helping us deliver in-store theatre so we can stand out on the high street, and they are revealing more about our customers so we can redefine our product strategy and development cycle.”

Publishing Data

This article was originally published on page 4 of the May 2020 issue of SATRA Bulletin.

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