Teva brand boosts sustainability efforts

The company's use of recycled plastic is expected to keep over nine million bottles out of landfill sites.

Deckers Brands’ Teva division has announced a new sustainability initiative, with yarn manufactured from recycled plastic now being used in all of its shoe straps. According to the US-based company, this plastic is both traceable and verifiable, and will represent over nine million plastic bottles weighing some 172 tons being kept out of landfill sites during 2020.

“We are committed to improving our practices and creating product with higher social and environmental standards that minimise our overall environmental impact,” stated Teva’s general manager, Anders Bergstrom. “We believe we have an obligation to do our part in creating product that is mindful of the environment and this is only the beginning. We have a long road ahead, but are dedicated to creating a sustainable footprint.”

During the past decade, Teva has reportedly made a number of significant steps to protect the environment and has additional plans for the future. As part of this strategy, the company is said to have decreased the carbon footprint from the manufacture of its packaging, removed excess waste and reduced water usage. Teva is also exploring ethical and sustainable alternatives for a variety of key materials. For example, all its leather is being sourced from tanneries certified by Leather Working Group, and the company supports the Better Cotton Initiative, which is promoted as the world’s largest cotton sustainability programme.

Publishing Data

This article was originally published on page 3 of the May 2020 issue of SATRA Bulletin.

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