PrimeAsia launches virtual reality platform

The company has produced 360-degree virtual tours of its China and Vietnam tanneries.

Leather producer PrimeAsia has adopted virtual reality (VR) technology to transform the way the company and its operations are presented to customers around the world. 

With a growing number of consumers wanting to know more about the materials being used in a product and the sustainability of those materials and processes, companies are having to be more transparent when it comes to their supply chain in order to demonstrate the integrity of the items they manufacture. As a result, PrimeAsia has produced 360-degree virtual tours of its China and Vietnam tanneries, allowing viewers to engage in an immersive visit with virtual access to each manufacturing facility and every phase of the company’s leathermaking processes.

“Virtual reality will allow us to be far more efficient in creating a platform that allows our stakeholders to experience our facilities, products and company,” commented Jon Clark, chief executive of PrimeAsia. “VR brings our tanneries to the consumers, showing how sustainable leather is made and what the modern, state-of-the-art tannery can do.”

PrimeAsia aims to add more content to its VR platform, including immersive presentations covering various corporate and industry-wide topics, expert-led leather workshops, and the ‘unboxing’ of new products. The company’s virtual reality content can be viewed through VR headsets or on a computer screen using a mouse to control the view. The VR platform can be accessed through PrimeAsia’s website.

Publishing Data

This article was originally published on page 3 of the September 2020 issue of SATRA Bulletin.

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