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The link between comfort and sales: part 1

Explaining what is meant by ‘footwear comfort’ and exploring SATRA’s whole shoe comfort test.

Comfort is key to customer satisfaction and, therefore, to sales. According to the United Kingdom Customer Satisfaction Index, a customer satisfied with a purchase is 50 per cent more likely to go on to make subsequent purchases, and with 24 per cent leading into brand loyalty (actively seeking further purchases for two years).

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