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New Wolverine president to also become CEO

Mr Hoffmann brings 30 years of experience within the fashion and retail industry to his new role.

USA-based Wolverine World Wide has appointed Brendan Hoffmann as president of the company. He will initially work with current chief executive and company president, Blake Krueger and, after a transition period, will also take up the role of CEO.

Mr Hoffmann has three decades of experience within the fashion and retail industry, and in recent years has taken the lead in driving e-commerce growth. His previous responsibilities have included serving as chief executive of Bon-Ton Stores, Lord & Taylor and Neiman Marcus Direct. Most recently, he was chief executive of the Vince fashion brand.

Publishing Data

This article was originally published on page 2 of the October 2020 issue of SATRA Bulletin.

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