Caleres announces strategic changes

Jay Schmidt is taking responsibility for the consumer and brand strategy of the company's entire portfolio.

Footwear brand owner Caleres has announced several alterations to its leadership structure which the US-based company says will ensure greater alignment with its strategic direction, accelerate its growth initiatives, unlock the power of its portfolio of brands and drive sustainable, long-term value for its shareholders.

Jay Schmidt has moved from the position of division president of Caleres brand portfolio to become company president. In this new role, he will assume responsibility for the consumer and brand strategy of Caleres’ entire portfolio, including Allen Edmonds, Dr Scholl’s, Famous Footwear, Naturalizer, Sam Edelman and Vionic. Prior to joining the company in 2009, Mr Schmidt spent more than 25 years working in merchandising, portfolio management and brand marketing. He spent a decade with Nine West Group in several capacities and also held positions of increasing responsibility with Lord & Taylor, May Merchandising Corporation and Macy’s.

Caleres has also announced several other changes to its management team. Lydia Park Luis has joined as president of brand portfolio – New York Group, and will have responsibility for the company’s international business. Her previous role was as chief executive of footwear producer Jack Rogers, where she oversaw rebranding and reorganisation.

Keith Duplain has been promoted to president of brand portfolio – St Louis Group. He has been with Caleres for 15 years and brings more than two decades of experience within the industry to his new job. Mr Duplain played an instrumental role in reconceptualising and growing the Dr Scholl’s brand, and has recently been leading the organisation’s sustainability efforts.

Publishing Data

This article was originally published on page 2 of the January 2021 issue of SATRA Bulletin.

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