OrthoLite hires communicators for global push
The company’s products are reportedly used in over 500 million shoes each year.
Comfort footwear solutions provider OrthoLite has announced that Buffalo Groupe and Verde Brand Communications have been appointed to architect the company’s brand development, creative input, advertising, social media usage and public relations. They have been tasked with elevating OrthoLite’s brand awareness by creating market strategies in order to support its global expansion and the rollout of new technologies. The two companies will also assist OrthoLite’s global organisation and brand partners.
OrthoLite is said to be continuing to expand its global footprint, with new operations in Brazil, China, India and Spain. Its production facilities have been aligned to locations where brand partners’ shoes are produced.
“We are eager to unveil future product innovations, and we trust we have a strong agency partner to support our short- and long-term initiatives, as well as our partners around the world,” said OrthoLite president John Barrett.
This article was originally published on page 2 of the March 2021 issue of SATRA Bulletin.