PUMA and Deichmann launch joint campaign
Singer Bebe Rexha is the face of the new PUMA-Deichmann strategy.
Image © Justin Higuchi
Germany-based sporting goods giant PUMA and footwear retailer Deichmann have joined forces to launch their ‘Power Collection’ of two sneaker styles and three bags. The campaign, entitled ‘#WhateverSuitsYou’, is reportedly targeting women to encourage them to choose fashion that suits them, and will be fronted by American singer Bebe Rexha.
The sneakers will be available in simple white styling with a rose-pink stripe and featuring a gold PUMA logo. Product prices vary from €14.99 (£12.92/$17.99) and €49.99 (£43.09/$60.03) and are being sold by Deichmann online and from its stores.
This article was originally published on page 3 of the May 2021 issue of SATRA Bulletin.