Shoemakers announce ‘regenerative rubber’ initiative

VF brands Timberland, Vans and The North Face are collaborating in a project to create what is being called a ‘regenerative rubber’ supply for footwear production. The companies are reportedly working with regenerative farming consultancy Terra Genesis International to assist farmers to incorporate multiple tree species and therefore mimic a natural forest ecosystem.

This scheme is said to revitalise biodiversity and enhance carbon sequestration, microclimate, soil health and water cycling. Intensively grazing herds in relatively small areas simulates natural cattle movement before they are moved to other small areas. This is claimed to allow for more rest and regrowth of grass, healthier soil and better food for livestock.

Publishing Data

This article was originally published on page 44 of the June 2021 issue of SATRA Bulletin.

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