A&E launches anti-counterfeit tagged thread
The company’s new technology is claimed to allow brand owners to authenticate their products anywhere in the supply chain.
Thread manufacturer American & Efird (A&E) has worked with technology provider Applied DNA Sciences to develop a thread which is said to allow brand owners to authenticate their products or components. This can reportedly be done wherever the items are found within the supply chain, by using a portable quantitative polymerase chain reaction (qPCR) test for a forensic analysis of the molecular tag.
A&E’s ‘INTEGRITY’ identification thread technology – which in turn incorporates ‘CertainT’ molecular-based technology from Applied DNA Sciences – is now available in its recycled ‘ECO 100’ stitching thread line.
“Our customers are hyper-aware of the detrimental effects of counterfeit products, from lost sales to the potential loss of brand equity. It’s a real and global threat,” said Chris Alt, executive vice president of A&E. “Our expansion of INTEGRITY secure thread technology developed with Applied DNA Sciences is a natural progression for us to address our customers’ needs and extend our brand protection solutions.”
This article was originally published on page 40 of the July/August 2021 issue of SATRA Bulletin.