Timberland aims for product circularity
US-based footwear and apparel producer Timberland is introducing a product take-back programme. This scheme is said to be in support of the company’s vision to have a ‘net positive impact’ on nature by 2030, achieved through circular design and regenerative agriculture.
From August, consumers in the US can return any Timberland footwear, clothing or accessories to a Timberland store for these products to be upcycled/recycled into future products or refurbished for sale on a special platform. A digital send-from-home option is also planned. The scheme is then expected to be rolled out in Europe later this year, and in the Asia-Pacific region in 2022.
According to brand president Susie Mulder, the programme is a critical step towards pursuing the company’s 100 per cent circularity goal, while at the same time addressing the increasing demand from consumers for responsible design and progressive retail options.
“Timberland always builds our products for longevity. Now those products will have a second life, whether they are refurbished for resale or disassembled and recycled into something new,” commented Ms Mulder. “Either way, the consumer and product journey goes on, and we continue to move the world forward, together.”
This article was originally published on page 3 of the July/August 2021 issue of SATRA Bulletin.