KEEN launches volunteer rewards programme
The KEEN Corps programme aims to have a positive impact on people’s lives.
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KEEN Footwear has launched ‘KEEN Corps’ – a loyalty rewards programme that provides people with the opportunity to earn points while volunteering and donating to grassroots organisations within the USA, as well as when purchasing from KEEN’s online store. According to the US-based company, KEEN Corps is therefore a platform for helping others. The title for the scheme was chosen because KEEN “loves the idea of people coming together to take action toward a greater common good, like the Civilian Conservation Corps of the 1930s and many volunteer corps today around the world”. Up to a maximum of eight hours of a participant’s time spent volunteering receive points. Although no points are awarded beyond that until the following month, the company is encouraging everyone to give as much time as they are able.
Three levels of involvement are in place – ‘KEEN’, ‘KEENer’ and ‘KEENest’, each offering an increasing raft of benefits. Participants earn 25 points for each hour volunteered, for every $1 donated and for every $10 spent, all of which can be controlled though an online ‘dashboard’. One hundred per cent of all donations are sent to KEEN’s selected charities and are non-refundable. The company is currently working with the Conservation Alliance and Outdoor Afro, as they are said to represent the best of its values and impacts, with plans in place to expand the programme to include more partners in the future.
This article was originally published on page 3 of the October 2021 issue of SATRA Bulletin.