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Fitting adults' and children's footwear

Examining the importance of good fit, how this can be achieved, and problems that can damage a customer’s brand loyalty.

Good fit is a fundamental prerequisite for good sales. It matters very little whose brand name is on the footwear and even less so what cutting edge technology and performance benefits may have been designed into the product. If the shoe does not fit, it will not sell. Good fit helps to win new customers and develop their loyalty to a brand.

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