SATRA reveals the facts about world footwear markets

Valuable data available in SATRA's review of global footwear statistics.

by Stuart Morgan

Forward planning – whether for production, sales or product development – needs to be underpinned by sound information. The same goes for the development of a business or investment strategy. Footwear production is, of course, now a global activity. This makes collecting data on footwear markets (to provide sound facts and figures) all the more difficult, since there are many sources of individual pieces of information which need to be accessed and collated.

SATRA has been doing this for many years and, therefore, has a firm platform of previous data on which to base statistical analysis and plot trends. Indeed, this history is vitally important in being able to make meaningful comment and undertake interpretation of data. In putting together the latest figures on world production and consumption of footwear, we have also considered other data that might prove useful – for example, population and GDP (Gross Domestic Product), the value of imports and exports, and the number of footwear industry staff and operations for each country covered.

What can purchasers of the latest issue of SATRA’s World Footwear Markets expect? The valuable information contained in each issue includes an overview of the global footwear industry, as well as a report on the leading producers, exporters and importers. World Footwear Markets also features in-depth data on regional producers – in Western and Eastern Europe, North and Central America, South America. Oceania, Asia, Africa and the Middle East.

There is also a section on ‘countries to watch’, where there may be a growth in footwear production in the near future. In addition, the publication contains updated statistics, shown in most cases against the last five years’ data. This valuable information allows trends to be seen in key areas such as production, consumption, import and export, including major import origins and principal export destinations. A brief summary of each nation’s shoemaking industry explores such facets as domestic retail trends, footwear import/export and future expectations.

Publishing Data

This article was originally published on page 1 of the January 2014 issue of SATRA Bulletin.

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