Meeting the members

An opportunity to learn about two China-based footwear companies.

SATRA has a considerable number of member companies in China, two of which we are pleased to introduce here.

RuiFeng New Material

Established in August 2018, RuiFeng New Material Co Ltd is located in Dongguan City, Guangdong Province, on a facility covering approximately 4,000 square metres. The company describes itself as a mature and dynamic sole manufacturer which aims to provide creative ideas and innovation within the sole production sector, through product quality, integrity and self-improvement. It is reportedly committed to building a talented team while creating a dynamic business model with great enthusiasm, in addition to providing customers with the best products and services. The company has nine moulding machines on 29 work stations and its production capacity is said to be more than 500,000 pairs per month.

RuiFeng New Material also operates Rekay Vietnam Co Ltd in the city of Thu Dau Mot, Binh Duong Province. This facility is reported to have a manufacturing capacity of over 700,000 pairs per month which are produced at 50 work stations.

The photograph at the top of this page shows RuiFeng New Material Co Ltd deputy general manager Liao Zhongcheng (left) and general manager Xie Heng.

Jinjiang Yuefeng Shoes

Based in Jinjiang City, Fujian Province, Jinjiang Yuefeng Shoes Co Ltd is a professional design and manufacturing enterprise producing personal protective equipment (PPE) for the global market. Being focused on the field of research and development, the company has continually invested in product development, the construction of service systems and customer service. Jinjiang Yuefeng Shoes engages in ongoing innovation to create differentiated products which provides what it describes as a ‘sense of fashion and scientific and technological charm’ to global consumers.

Jinjiang Yuefeng Shoe’s products are exported to more than 100 countries and regions, including Europe, America, the Middle East and Southeast Asia. The company blends the production technology and material advantages of traditional safety footwear with sports shoes to develop new safety footwear. The core concept of its research and development programmes are said to involve a combination of professionalism, the provision of comfort, the use of technology and fashionable style design to meet the needs of safety protection and urban commuting.

Marketing itself as a world corporate citizen with a sense of mission, the company works to act upon its social responsibility. According to Jinjiang Yuefeng Shoes, this involves not only making brands, goods and services fully reflect consumer and social values, but also shows its commitment to symbiosis and a win-win relationship between enterprise and the environment, the community and upstream and downstream partners. The company has passed ISO 9001 and has certification for the rigorous Business Social Compliance Initiative (BSCI) factory inspection.

Publishing Data

This article was originally published on page 12 of the January 2022 issue of SATRA Bulletin.

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