Rap star signs for New Balance

Grammy-nominated musician Jack Harlow has joined the New Balance family of brand ambassadors and athletes. The rapper’s work with the footwear producer will include appearances in key marketing campaigns and playing an integral role in the company’s connection to ‘hoops culture’ (basketball fashion). At a recent NBA all-star celebrity basketball game, the 24-year-old star represented New Balance by introducing a new basketball shoe. In addition, he can be seen wearing several New Balance styles in the music video for his new single. Other New Balance brand ambassadors include Jaden Smith, Storm Reid, Selena Samuela, Kawhi Leonard, Sydney McLaughlin and Coco Gauff.

Publishing Data

This article was originally published on page 2 of the March 2022 issue of SATRA Bulletin.

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