Hotter fundraising for end-of-life charity
The latest limited-edition design – the ‘Tara’ – is a slip-on canvas shoe with a daffodil print.
Comfort footwear producer Hotter has reached a fundraising milestone of GBP 200,000 (USD 266,000) for the UK-based Marie Curie charity, which provides a number of key services including essential frontline nursing and hospice care for people with terminal illnesses, as well as care and support for their families. To assist the organisation further, the shoemaker has launched a new limited-edition footwear design.
An Unbound Group plc company, Hotter has been supporting Marie Curie since 2018. The funds raised to date have been generated via the sale of thousands of pairs of limited-edition ‘daffodil’ footwear designs, with a new style created by the Hotter team every season. This fundraising milestone is said to be equivalent to 10,000 hours of expert care and emotional support provided by a Marie Curie nurse.
This new limited-edition design, called ‘Tara’, is a slip-on canvas shoe with a daffodil print designed exclusively for the Hotter/Marie Curie partnership. For every pair sold, Hotter will pay GBP 10 (USD 13) to the charity, helping to fund its expert care and support for someone living with a terminal illness.
This article was originally published on page 2 of the March 2022 issue of SATRA Bulletin.