Clarks collaborates in outgrown shoes strategy

The new programme aims to give outgrown footwear a new life.

The Clarks footwear group has become a member of online marketplace Dotte, which will allow parents to buy, sell, recycle or donate children’s shoes, clothing and accessories that have become outgrown. Under the partnership, Clarks’ customers reselling its branded children’s footwear will reportedly receive a 15 per cent discount voucher to spend on its website.

According to the UK-based shoemaker, the collaboration with Dotte will complement already-established sustainability initiatives, including its ‘Every Move Matters’ programme, which has the aim of ‘helping to protect the planet for generations to come while being a catalyst for change and inspiring friends and neighbours to follow the company’s lead’.

“This is an exciting step towards our sustainability goals, closing the loop while offering the community an efficient, easy and environmentally-friendly solution for outgrown shoes,” commented chief marketing officer, Tara McRae.

Publishing Data

This article was originally published on page 4 of the July/August 2022 issue of SATRA Bulletin.

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