Under Armour appoints new CEO

Stephanie Linnartz will bring considerable experience in strategic leadership to her role.

US-based inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories Under Armour has announced that Stephanie Linnartz is to join the company as president, chief executive and member of its board of directors at the end of February 2023.

Ms Linnartz currently serves as president of hospitality giant Marriott International – a role she has held since 2021. She is responsible for providing strategic leadership for all aspects of Marriott’s global strategy, including brand management, sales, marketing, revenue management, customer engagement, information technology, digital functions and emerging businesses.

“As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand,” said Kevin Plank, Under Armour’s executive chair and brand chief. “She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”

Upon Ms Linnartz joining the company, Colin Browne, who has served as interim president and CEO since June 2022, will continue in a leadership role by resuming his previous position as chief operating officer.

Publishing Data

This article was originally published on page 3 of the January 2023 issue of SATRA Bulletin.

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