Young people giving PUMA sustainability advice

The younger generation often have strong views about sustainability issues.

Sporting goods producer PUMA has unveiled an initiative called ‘Voices of a Re:Generation’ through which it aims to learn about the next generation’s views on sustainability. Four spokespeople have been chosen from France, Germany, the UK and the US to meet Anne-Laure Descours, PUMA’s chief sourcing officer, and the company’s sustainability team over the coming year. These young people are described as a documentarian and co-founder of a media company which focuses on human stories from climate frontlines, an upcycler who is determined to change the way people consume clothing and fashion, a healthy living vlogger who explores better ways to live sustainably, and a visual artist and creative consultant currently working with a number of brands to help improve their communication skills.

This project has been developed as a result of research conducted by PUMA which is said to have found that 71 per cent of young people felt their voices were not being heard when it comes to the environment. In addition, 49 per cent of respondents would like to see brand owners making more commitments, 40 per cent are keen to see these companies communicate their goals better, and 34 per cent of those taking part in the survey would like producers to be more transparent.

Publishing Data

This article was originally published on page 3 of the April 2023 issue of SATRA Bulletin.

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