Crocs allows bulk order customisation

US-based footwear producer Crocs has launched a digital programme to enable large groups to customise bulk orders of Classic Clogs and Jibbitz charms. The scheme, called ‘Customize Your Crocs’, is currently only available in the United States. With a minimum order of 24 units, customers can choose a colour or graphic for their clog, as well as upload an image or logo to the added to the base or backstrap. Jibbitz charms can be selected in a similar way, 

“Our customisation programme allows teams, schools and companies alike to design clogs and Jibbitz charms that are a unique representation of their organisation,” explained company executive vice president and chief digital officer, Adam Michaels.

“As a digital-first brand, we focused on making the ‘Customize Your Crocs’ experience simple and engaging. We believe this type of footwear customisation is truly unique and is an incredible opportunity for personalisation,” he added.

Publishing Data

This article was originally published on page 3 of the April 2023 issue of SATRA Bulletin.

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