WWW appoints global brand president

Melissa Mullen brings considerable experience from various senior executive roles with global fashion, athletic and footwear brands.

Lifestyle and footwear brand owner Wolverine World Wide has announced the appointment of Melissa Mullen as global brand president of Sweaty Betty, a premium women’s activewear brand which the company acquired in August 2021. Ms Mullen, who is described as a ‘seasoned consumer-focused and omnichannel retail leader’, brings considerable experience from various senior executive roles with global fashion, athletic and footwear brands. Prior to this new appointment, she served as vice president and general manager of UK and Ireland for Jo Malone London, a British lifestyle brand owned by Estée Lauder. In this role, which she had held since 2019, Ms Mullen was responsible for all commercial operations in these two key markets, and was responsible for stores, eCommerce and wholesale business.

Ms Mullen also worked at Nike for more than eight years in a variety of eCommerce and merchandising roles across Europe, Asia, and North America. These included serving as senior director of Nike Direct Retail in the UK and Ireland, and as senior director of Nike.com Global Expansion. She will report to Isabel Soriano, president of Wolverine World Wide’s London-based International Group. Ms Mullen succeeds Julia Straus, who is returning to the US with her family.

Publishing Data

This article was originally published on page 2 of the June 2023 issue of SATRA Bulletin.

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