Crocs unveils takeback programme
Old Crocs shoes can be returned to selected stores for repurposing, regardless of their condition.
Foam footwear producer Crocs has introduced a pilot programme designed to encourage customers to bring their old Crocs shoes – regardless of condition – to selected stores in ten US states so they can be reused. This scheme is said to be aimed at enhancing the company's efforts in the fields of sustainability and circular economy.
Crocs intends to repurpose the donated shoes through selected partnerships such as the non-profit Soles4Souls organisation, and will reportedly work towards creating a sustainable use for each pair. Shoes that are too damaged to be worn again will have their materials upcycled into new footwear. Each participating store will be equipped with a dedicated collection point for old Crocs shoes and donors can receive a free, limited edition ‘Crocs Saver’ Jibbitz charm.
“We’re excited to take this next step on our path toward innovating for a circular economy and a better future for footwear,” commented Crocs’ vice president and global head of sustainability, Deanna Bratter. “Together with our fans, we can unlock innovation and partnerships to effectively reduce waste, reuse our materials, keep shoes out of landfills and help people in need.”
This article was originally published on page 3 of the November 2023 issue of SATRA Bulletin.