Salomon opens Paris flagship store

The Champs-Elysées store is the company’s fourth location in the French capital.

Mountain sports product brand Salomon has opened a flagship store on one of the most famous streets in Paris – the Champs-Elysées. This represents the Annecy-based company’s fourth location in the French capital, as earlier this year Salomon opened a lifestyle store in the Marais quarter of Paris. With a floor space of 295 square metres, the new two-level store is housed in a former Citroën car showroom, and features an eye-catching glass façade.

The brand’s lifestyle and performance collections are on display in the new store, These will include Salomon’s ski equipment during the European winter months. In addition, an ‘innovation table’ has been installed to present details of the 77-year-old company’s research and development projects.

The Salomon company was founded in 1947 by François Salomon in the heart of the French Alps. It is owned by Finnish retail conglomerate Amer Sports, which includes Arc’teryx, Atomic, Precor and Wilson within its portfolio.

Publishing Data

This article was originally published on page 3 of the June 2024 issue of SATRA Bulletin.

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