A visit to Fuzhou Bicano Trading Company

Introducing a footwear design and production company based in Fujian Province, which also has a SATRA-accredited testing laboratory and a showroom in the UK.

Established in 2009 and located in Fuzhou City, Fujian Province, China, Fuzhou Bicano Trading Co Ltd integrates design, development, production, and sales. The company’s main footwear categories include sports shoes, snow boots, slippers, fashion shoes, ballerinas, casual shoes, sandals, indoor shoes and rain boots. Its customers are to be found in more than 20 countries, such as Australia, Germany, Italy, the Netherlands, New Zealand, Spain, the United Kingdom and the United States.

Jinjiang ChuangYuTai Shoes Co Ltd began trading in 2019 as Bicano’s subsidiary to design, develop and produce ‘professional’ footwear. It was rated as a ‘National High-tech Enterprise’ in 2023, and currently has three production lines, over 180 employees, a factory area of 8,000 square metres, and an annual output of 1.5 million pairs.

Bicano has a UK showroom in the shoemaking town of Northampton, which was established in November 2023. Seven UK designers now work on projects in this facility.

Well-equipped testing laboratory

The company’s laboratory has a wide range of testing equipment, capable of performing over 80 physical testing projects, and it gained SATRA accreditation in May 2021. Technical support from SATRA is assisting Bicano to continuously improve the quality of its products, while at the same time providing customers with professional quality assurance, thus enhancing their confidence in the company’s work.

Bicano is said to adhere to a positive attitude and strict standards, involving environmentally friendly principles. According to the company, this includes integrating environmental protection concepts into all aspects of product research and development, manufacture, sales and recycling, strictly auditing material and raw material suppliers, rejecting all materials and processes that are harmful to human health, and striving tirelessly for the harmonious coexistence of society and the environment. Bicano obtained GRS and RCS certifications issued by the Global Recycling Standards Agency in the United States in 2023.

The company is proud of its focus on footwear research and innovation, while at the same time driving craftsmanship and fashionable design. Having what it describes as keen insight into market trends and a corporate culture of ‘customer first, decision-making centred on customer needs’, Bicano reportedly provides customised, personalised and professional solutions for brands and other customers worldwide. The company is willing to become a long-term partner with global brands and customers, working together to create what it calls ‘new fields and chapters in the footwear industry’.

The photograph above shows Roy Chen, general manager of Bicano. 

Publishing Data

This article was originally published on page 16 of the July/August 2024 issue of SATRA Bulletin.

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