Campaign encourages leather shoe repairs

Alliance France Cuir aims to educate consumers about the repairability of leather footwear and accessories.

French leather trade body Alliance France Cuir has started an online campaign to help members of the public to learn the best way to look after their leather shoes and accessories, as well as to gain insight about the services typically available from repair shops.

The organisation joined forces with representatives of footwear repair service providers around the country to create the new campaign. According to Alliance France Cuir, the information gained from a consumer attitude survey conducted last year gave it confidence that the repairability campaign would appeal to consumers.

The survey revealed that 86 per cent of respondents are already aware that leather shoes and other finished products have considerable levels of repairability. Nevertheless, the research also indicated that almost half of all consumers said they never take their leather footwear to be repaired.

Publishing Data

This article was originally published on page 3 of the July/August 2024 issue of SATRA Bulletin.

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