On and LOEWE release new collaboration

The Cloudtilt 2.0 is available for men and women in a number of new colourways.

Swiss sportswear brand On has continued its association with Madrid-based luxury company LOEWE to launch the LOEWE x On Cloudtilt 2.0 sneaker in new colourways. Building on the original Cloudtilt shoe, the Cloudtilt 2.0 was first introduced in May 2024. It features a multi-layer upper composed of performance mesh and woven textiles, with enhancements on the first Cloudtilt in the form of rubber toe guards, extra padding on the tongue and shoe collar, and a branded heel loop.

This new season’s styling features ‘mellow’ palettes which pair white with brighter colours on the lining and branding. The Cloudtilt 2.0 is available for men and women in all-white, white and khaki green, white and orange and white and navy as a special online exclusive. LOEWE and On’s respective logos feature on each side of the footwear, and meld in a silver logo on the tongue.

Publishing Data

This article was originally published on page 3 of the February 2025 issue of SATRA Bulletin.

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