Geox launches five-year improvement plan

The Italy-based Geox footwear and apparel company, founded in 1995 by Mario Polegato, has announced a five-year ‘New Industrial Plan’ to reach revenue in excess of EUR 850 million (GBP 711.2 million) by 2029. To achieve these figures, an investment of EUR 120 million (GBP 100.2 million) has been planned over this period.

This scheme will be rolled out in two specific phases. The first, from 2025 to 2026, is called ‘Strategy Re-Rooting and Performance Improvement’. In this part of the plan, Geox will focus on updating its business model through a renewed value proposition and improved operational efficiency, with an omnichannel strategy and the upgrading of stores.

In the second phase (called ‘Acceleration’) from 2027 to 2029, the company will concentrate on strengthening its presence in key markets and driving renewed international expansion. Geox aims to ‘expand and rejuvenate’ its 35 to 50-year-old target base while reinforcing the core 50+ customer segment.

Publishing Data

This article was originally published on page 2 of the February 2025 issue of SATRA Bulletin.

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